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Value merchants : demonstrating and documenting superior value in business markets

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Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions

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Smart customers and retail promotions : empirical evidence and supply chain implications

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Die Verkaufsförderung als Kooperationsbereich zwischen Markenartikelindustrie und Lebensmitteleinzelhandel : Inhalte und Gestaltungsmöglichkeiten im Rahmen von Efficient Consumer R...

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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing

Wiehenbrauk, Daniela - 2010

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...

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A study of cooperation between suppliers and e-commerce platforms based on biform game

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Collaborative promotions : optimizing retail supply chains with upstream information sharing

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