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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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Information, persuasion and advertising policies
Muller, Eitan - 1977
Persistent link: https://www.econbiz.de/10000055068
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Advertising management
Boyd, Harper W. (ed.); Newman, Joseph W. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000056133
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The management of advertising
Simon, Julian Lincoln - 1971
Persistent link: https://www.econbiz.de/10000572096
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A comparison of models of marketing investment in the firm
Elliott, J. W. - In: The quarterly review of economics and business : … 11 (1971) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10002112026
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Advertising and concentration : more on tests of the Kaldor hypothesis
Ekelund jr., Robert B.; Gramm, William P. - In: The antitrust bulletin : the journal of American and … 16 (1971) 1, pp. 105-109
Persistent link: https://www.econbiz.de/10002116458
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Advertising and concentration : some new evidence
Ekelund jr., Robert B.; Gramm, William P. - In: The antitrust bulletin : the journal of American and … 15 (1970), pp. 243-249
Persistent link: https://www.econbiz.de/10002116461
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Allocating advertising dollars by linear programing
Engel, James F.; Warshaw, Martin R. - In: Marketing management and the decision sciences: theory …, (pp. 456-468). 1971
Persistent link: https://www.econbiz.de/10002119651
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Marketing for profit
Eldridge, Clarence E. - 1970
Persistent link: https://www.econbiz.de/10002120634
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The carry-over effect of advertising
Tull, Donald S. - In: Management information : a quantitative accent, (pp. 241-254). 1967
Persistent link: https://www.econbiz.de/10002941170