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Moving beyond supplier auditing

Wong, Amy - In: The China business review : the magazine of the … 34 (2007) 3, pp. 26-30

Persistent link: https://www.econbiz.de/10003479454

National income estimates of Singapore

Wong, Amy - 1968

Persistent link: https://www.econbiz.de/10002992362

Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China

Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470

Persistent link: https://www.econbiz.de/10012607778

How social capital builds online brand advocacy in luxury social media brand communities

Wong, Amy - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014235383

Understanding consumer brand love, brand commitment, and brand loyalty

Wong, Amy - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 87-114

Persistent link: https://www.econbiz.de/10014290406

The nature of peer‐initiated brand communities on social media platforms

Wong, Amy - In: Journal of Consumer Behaviour 20 (2021) 6, pp. 1629-1647

Persistent link: https://www.econbiz.de/10012632438

Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands

Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483

Persistent link: https://www.econbiz.de/10003789918

Enhancing value for Chinese shoppers : the contribution of store and customer characteristics

Wong, Amy; Dean, Alison - In: Journal of retailing and consumer services 16 (2009) 2, pp. 123-134

Persistent link: https://www.econbiz.de/10003837510

A study of selected small-scale manufacturing industries in Singapore (Summary)

Wong, Amy - 1973

Persistent link: https://www.econbiz.de/10002992499

Krating Daeng : Devising a Marketing Strategy for the Thailand Market

Bechter, Clemens - 2011

This assessment examines the marketing strategy of Krating Daeng, an energy drink developed in Thailand in 1962 by Bangkok-based TC Pharmaceutical Industry Company Ltd. Students are asked to propose a marketing strategy that examines the various branding, positioning, and distribution channel...

Persistent link: https://www.econbiz.de/10013133584