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Prediction of new product performance : an analytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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Prediction of new-product performance : an anlytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: New-product forecasting : models and applications, (pp. 357-369). 1981
Persistent link: https://www.econbiz.de/10002007714
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A theory of market segmentation
Claycamp, Henry J.; Massy, William F. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 388-394
Persistent link: https://www.econbiz.de/10002007718
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Concentration in food retailing : A survey of local markets
Boyd jr., Harper W.; Claycamp, Henry J.; Frank, Ronald E. - In: Business horizons 10 (1967) 4, pp. 61-68
Persistent link: https://www.econbiz.de/10002026748
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Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.; Claycamp, Henry J.; McClelland, … - In: Journal of marketing 34 (1970) 2, pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
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Concentration in food retailing
Boyd, Harper Jr.; Claycamp, Henry J.; Frank, Ronald E. - In: Business Horizons 10 (1967) 4, pp. 61-68
Persistent link: https://www.econbiz.de/10005439299
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003611770
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Brand choice
Wind, Yoram - In: Selected aspects of consumer behavior : A summary from …, (pp. 239-258). 1977
Persistent link: https://www.econbiz.de/10003012181
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Brand loyalty and vulnerability
Wind, Yoram - In: Consumer and industrial buying behavior, (pp. 313-319). 1977
Persistent link: https://www.econbiz.de/10003012186