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Planning product line strategy...
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Marktforschung
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Wind, Yoram
137
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20
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15
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12
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11
Sheth, Jagdish N.
10
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6
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5
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3
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3
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3
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ECONIS (ZBW)
100
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17
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13
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13
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6
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11
Prediction of new product performance : an analytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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12
Prediction of new-product performance : an anlytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
New-product forecasting : models and applications
,
(pp. 357-369)
.
1981
Persistent link: https://www.econbiz.de/10002007714
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13
A theory of market segmentation
Claycamp, Henry J.
;
Massy, William F.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 388-394
Persistent link: https://www.econbiz.de/10002007718
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14
Concentration in food retailing : A survey of local markets
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
Frank, Ronald E.
- In:
Business horizons
10
(
1967
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10002026748
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15
Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
McClelland, …
- In:
Journal of marketing
34
(
1970
)
2
,
pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
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16
Concentration in food retailing
Boyd, Harper Jr.
;
Claycamp, Henry J.
;
Frank, Ronald E.
- In:
Business Horizons
10
(
1967
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10005439299
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17
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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18
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
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19
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
20
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
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