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71
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
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72
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 89-108)
.
1981
Persistent link: https://www.econbiz.de/10002539742
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73
New way to measure consumerʹs judgments
Green, Paul E.
;
Wind, Yoram
- In:
Marketing management and strategy : a reader
,
(pp. 362-373)
.
1980
Persistent link: https://www.econbiz.de/10002539757
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74
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
75
New ways to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Using logical techniques for making better decisions
,
(pp. 325-343)
.
1983
Persistent link: https://www.econbiz.de/10002539779
Saved in:
76
Behavioral models of organizational buying processes
Nicosia, F. M.
;
Wind, Yoram
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 96-120)
.
1977
Persistent link: https://www.econbiz.de/10002576021
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77
Sociology of consumption and trade-off models in consumer public policy
Nicosia, Francesco M.
;
Wind, Yoram
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 141-184)
.
1978
Persistent link: https://www.econbiz.de/10002576092
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78
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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79
The network challenge : strategy, profit, and risk in an interlinked world
Kleindorfer, Paul R.
;
Wind, Yoram
;
Gunther, Robert E.
-
2009
-
1. ed., 1. print.
Persistent link: https://www.econbiz.de/10003803413
Saved in:
80
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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