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Is your slogan identifiable?
Katz, Michael; Rose, Jon - In: Journal of advertising research 9 (1969) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
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Profits, planning and the advertising budget
Kay jr., William G. - In: Marketing communications 298 (1970) 6, pp. 54-59
Persistent link: https://www.econbiz.de/10002208699
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A case for test market experiments
Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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Preislistentreue von Werbeagenturen?
Fabricius, Fritz - In: Wettbewerb in Recht und Praxis : wrp 15 (1969) 8, pp. 305-340
Persistent link: https://www.econbiz.de/10002127683
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Can industrial product publicity be measured?
Domin, William M.; Freymuller, Jack - In: Journal of marketing 29 (1965) 3, pp. 54-57
Persistent link: https://www.econbiz.de/10002132513
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Advertising experiments by retailers
Fenwick, Ian - In: Journal of advertising research 18 (1978) 4, pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
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Advertising : a problem in industrial dynamics
Forrester, Jay W. - In: Managerial applications of system dynamics, (pp. 191-204). 1978
Persistent link: https://www.econbiz.de/10002160008
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Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 413-414
Persistent link: https://www.econbiz.de/10002166626
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On the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 298-306
Persistent link: https://www.econbiz.de/10002166628
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Advertising and oligopolistic equilibrium
Friedman, James W. - In: The Bell journal of economics 14 (1983) 2, pp. 464-473
Persistent link: https://www.econbiz.de/10002167024