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Marketingforschung : Methoden und Modelle zur Bestimmung des Käuferverhaltens
Decker, Reinhold; Wagner, Ralf - 2002
Persistent link: https://www.econbiz.de/10001678503
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Marketing research : online research applications
Burns, Alvin C.; Bush, Ronald F. - 2003 - 4. ed, internat. ed
Persistent link: https://www.econbiz.de/10001730313
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Das kleine Lexikon der Marketing-Forschung
Geml, Richard; Lauer, Hermann - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001584409
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R. - 1991 - 4. ed.
Persistent link: https://www.econbiz.de/10013165721
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Handbuch Modernes Marktforschungs-Management
Pepels, Werner - 2022
Persistent link: https://www.econbiz.de/10013257200
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The handbook of marketing research : uses, misuses, and future advances
Grover, Rajiv (contributor); Vriens, Marco (contributor) - 2006 - Online-Ausg.
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses
Persistent link: https://www.econbiz.de/10013207901