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The time and the place for readership panels
Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 2, pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
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How information is used to adopt an innovation
Engel, James F.; Blackwell, Roger D.; Kegerreis, Robert J. - In: Journal of advertising research 9 (1969) 4, pp. 3-8
Persistent link: https://www.econbiz.de/10002119670
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Informationstheorie und Werbung
Heyn, Wolfgang - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 46 (1966) 6, pp. 337-342
Persistent link: https://www.econbiz.de/10011493486
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Computer models in advertising media selection
Gensch, Dennis H. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
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A computer simulation model for selecting advertising schedules
Gensch, Dennis H. - In: Journal of marketing research : JMR 6 (1969) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10002228436
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Different approaches to advertising media selection
Gensch, Dennis H. - In: Operational research quarterly : OR 21 (1970) 2, pp. 193-219
Persistent link: https://www.econbiz.de/10002228445
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Media factors : a review article
Gensch, Dennis H. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 216-225
Persistent link: https://www.econbiz.de/10002228515
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Am Anfang steht das Wort doch danach oft die Phrase
Köhler, Willy - In: Absatzwirtschaft 12 (1969) 15/16, pp. 7-14
Persistent link: https://www.econbiz.de/10002228839