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Marketing research : methodological foundations
Churchill, Gilbert A. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000804142
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Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.; McLaughlin, Edward; Kramer-LeBlanc, … - 1988
Persistent link: https://www.econbiz.de/10000774897
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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000818738
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Cultural anthropology and marketing : concepts and an empirical investigation
Barnhill, John Allison - 1966
Persistent link: https://www.econbiz.de/10000764412
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The insider's guide to demographic know-how : everything marketers need to know about how to find, analyze and use information about their customers
Wickham, Penelope (contributor) - 1988
Persistent link: https://www.econbiz.de/10000766914
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Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138
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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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The Black consumer : dimensions of behavior and strategy
Joyce, George (compiler); Govoni, Norman A. P. (contributor) - 1971 - [1st ed.]
Persistent link: https://www.econbiz.de/10000548120
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Minorities and marketing : research challenges
Andreasen, Alan R. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000548134