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Extrinsic cue of warranty by selling through a reputable website

Hsu, Huei-Chen; Lai, Chi-Shiun; Chen, Cheng-Hsui - In: Journal of advertising research 47 (2007) 2, pp. 158-164

Persistent link: https://www.econbiz.de/10003611456

Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce

Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10002571178

Can involvement increase trust in a confusing online setting? : implications for marketing strategy

Tzeng, Shian-Yang; Shiu, Jerry Yuwen - In: South African journal of business management 51 (2020) 1, pp. 1-10

Purpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environment, the relationship between involvement and...

Persistent link: https://www.econbiz.de/10012589489

Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay

Walia, Nitin; Zahedi, Fatemeh Mariam - In: IEEE transactions on engineering management : EM 60 (2013) 4, pp. 763-776

Persistent link: https://www.econbiz.de/10010208940

Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh

Islam, Mohammad Mominul; Hasan, Mostofa Mahmud; Abu … - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 26-54

Persistent link: https://www.econbiz.de/10015066815

Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce

Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10015057558

Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market

Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554

Persistent link: https://www.econbiz.de/10011590313

Influencer marketing as a method of solving the crisis of trust in digital content marketing

Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645

Persistent link: https://www.econbiz.de/10013532441

Online trust and the importance of interaction

Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50

Persistent link: https://www.econbiz.de/10012056240

Factors affecting buyers' trust in e-commerce in Palestine

Abdullah, Rania; Saleh, Yahya - In: Middle East journal of management : MEJM 6 (2019) 6, pp. 597-639

Persistent link: https://www.econbiz.de/10012154259

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