Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Buyer/consumer information pro...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
9
Marktforschung
7
Verbraucherforschung
5
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
4
Absatzpolitik
3
Advertising
3
Kongress
3
Marketingmanagement
3
Werbungsforschung
3
Advertising effects
2
Betriebskosten
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing
2
Marketing management
2
Psychology of advertising
2
Theorie
2
Theory
2
Verbraucher
2
Warenhäuser
2
Werbepsychologie
2
Werbewirkung
2
Werbungsbetrieb
2
1985
1
1986
1
Absatz
1
Absatzplanung
1
Absatztechnik
1
Arbeitskräfte
1
Arbeitspsychologie
1
Aufsatzsammlung
1
Bankbetrieb
1
Betriebswirtschaft Absatz
1
Betriebswirtschaftliche Einführungsschriften
1
Communication
1
Demand
1
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
36
Book / Working Paper
22
Journal
6
Type of publication (narrower categories)
All
Konferenzschrift
4
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
1
Konferenzschrift/Kongressbericht
1
Non-commercial literature
1
Language
All
Undetermined
41
English
23
Author
All
Ray, Michael L.
28
Hughes, G. David
20
Wansink, Brian
8
Hughes, George David
6
Batra, Rajeev
4
Sawyer, Alan G.
4
Boyd jr., Harper W.
2
Cummings, Larry L.
2
Downs, Phillip E.
2
Guerrero, Jose L.
2
Harnett, Donald L.
2
Klompmaker, Jay E.
2
Myers, Rochelle
2
Strauss, Robert P.
2
Strong, Edward C.
2
Bishop jr., Willard R.
1
Bradford, Tonya Williams
1
Cohen, Joel B.
1
Contini, Bruno
1
Dubois, Bernard
1
Haley, Russel I.
1
Haley, Russell I.
1
Heeler, Roger M.
1
Hirschman, Elizabeth C.
1
Hughes, G. D.
1
Juhasz, Joseph B.
1
Keinan, Anat
1
Naert, Philippe A.
1
Pham, Michel T.
1
Tan, Chin T.
1
Thomson, Matthew
1
Turley, Darach
1
more ...
less ...
Institution
All
Association for Consumer Research
12
Conference on Consumer Esthetics and Symbolic Consumption <1980, New York>
1
Published in...
All
Journal of marketing research : JMR
6
Journal of marketing
4
Journal of advertising research
3
The journal of business : B
3
European Advances in consumer research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Addison-Wesley series in marketing
1
Advances in consumer research
1
Behavioral and management science in marketing
1
Consumer and industrial buying behavior
1
Consumer behavior : theoretical sources
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Public Economics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of public economics
1
Journal of retailing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science Institute, Report
1
Marketing Science Institute, Research Program, Working Paper
1
New research in marketing : papers arising out of the Research Workshop in Marketing, University od Calif., Berkeley, summer 1963
1
Sage contemporary social science issues
1
Salesmanship : selected readings
1
The Journal of Business
1
Views of marketing : a reader
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
14
RePEc
5
OLC EcoSci
3
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management : a planning approach
Hughes, George David
;
Hughes, G. David
-
1978
Persistent link: https://www.econbiz.de/10000049887
Saved in:
2
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
3
Monetizing utilities for product and service benefits
Hughes, G. David
- In:
Consumer and industrial buying behavior
,
(pp. 179-189)
.
1977
Persistent link: https://www.econbiz.de/10003049070
Saved in:
4
A new tool for sales managers
Hughes, G. David
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003049074
Saved in:
5
A new tool sales managers
Hughes, G. David
- In:
Salesmanship : selected readings
,
(pp. 110-124)
.
1969
Persistent link: https://www.econbiz.de/10003049078
Saved in:
6
Predicting bank deposits and loans
Hughes, G. David
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003049081
Saved in:
7
The role of product differentiation in the rise of the discount house
Hughes, G. David
- In:
New research in marketing : papers arising out of the …
,
(pp. 83-98)
.
1965
Persistent link: https://www.econbiz.de/10003049083
Saved in:
8
Advertising and communication management
Ray, Michael L.
-
1982
Persistent link: https://www.econbiz.de/10000078315
Saved in:
9
Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L.
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
Saved in:
10
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10002679397
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
