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Comments on the model testing by Goodwin and Meeran (2012) : comparison of the utility-based and the Gompertz curve approach for high-technology product sales forecasting

Gnibba-Yukawa, Kumiko; Decker, Reinhold - In: The journal of product innovation management : an … 29 (2012) 6, pp. 219-228

Persistent link: https://www.econbiz.de/10010219679

Estimating aggregate consumer preferences from online product reviews

Decker, Reinhold; Trusov, Michael - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 293-307

Persistent link: https://www.econbiz.de/10008810622

To trust or not to trust smart consumer products : a literature review of trust-building factors

Michler, Oliver; Decker, Reinhold; Stummer, Christian - In: Management review quarterly 70 (2020) 3, pp. 391-420

Persistent link: https://www.econbiz.de/10012301403

The intermediary as an institutional entrepreneur : institutional change and stability in triple-helix cooperation

Poppen, Florian; Decker, Reinhold - In: Triple Helix : a journal of … 5 (2018) 9, pp. 1-22

This paper aims to illustrate how the triple-helix concept can be implemented on a city level by establishing an intermediary among the scientific, economic, and public administration spheres and civil society. By using the example of Bielefeld 2000plus, an initiative founded for this particular...

Persistent link: https://www.econbiz.de/10011951428

A mechanism for aggregating association network data : an application to brand concept maps

Böger, Daniel; Kottemann, Pascal; Meißner, Martin; … - In: Journal of business research : JBR 79 (2017), pp. 90-106

Persistent link: https://www.econbiz.de/10011745158

Extracting brand information from social networks : integrating image, text, and social tagging data

Klostermann, Jan; Plumeyer, Anja Maria; Böger, Daniel; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 538-556

Persistent link: https://www.econbiz.de/10011956586

Measuring brand image : a systematic review, practical guidance, and future research directions

Plumeyer, Anja Maria; Kottemann, Pascal; Böger, Daniel; … - In: Review of managerial science 13 (2019) 2, pp. 227-265

Persistent link: https://www.econbiz.de/10011992542

Platform launch strategies

Stummer, Christian; Kundisch, Dennis; Decker, Reinhold - In: Business & information systems engineering : BISE ; the … 60 (2018) 2, pp. 167-173

Persistent link: https://www.econbiz.de/10011873669

Management science in the era of smart consumer products : challenges and research perspectives

Dawid, Herbert; Decker, Reinhold; Hermann, Thomas; … - In: Central European journal of operations research : CEJOR … 25 (2017) 1, pp. 203-230

Persistent link: https://www.econbiz.de/10011711014

Is more automation always better? : an empirical study of customers' willingness to use autonomous vehicle functions

Souka, Mohamed; Böger, Daniel; Decker, Reinhold; … - In: International journal of automotive technology and … 20 (2020) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10012176809