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Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter - 2008 - 2. ed., [updated and expanded]

Persistent link: https://www.econbiz.de/10003734216

Valuing marketing's contribution

Doyle, Peter - 2008

Persistent link: https://www.econbiz.de/10003654959

Marketing management and strategy

Doyle, Peter - 2002 - 3. ed.

Persistent link: https://www.econbiz.de/10001593160

Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter - 2000

Persistent link: https://www.econbiz.de/10001495167

Marketing management and strategy

Doyle, Peter - 1998 - 2. ed

Persistent link: https://www.econbiz.de/10013475026

Inflation : selected readings

Ball, R. J. (contributor); Doyle, Peter (contributor) - 1969

Persistent link: https://www.econbiz.de/10000323898

Japanese marketing strategies in the UK : a comparative study

Doyle, Peter; Saunders, John; Wong, Veronica - In: Journal of international business studies : JIBS ; an … 17 (1986) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10003533679

Innovation in marketing

Doyle, Peter (ed.); Bridgewater, Susan (ed.) - Chartered Institute of Marketing - 2017 - First issued in hardback

Persistent link: https://www.econbiz.de/10011774471

Case studies in international marketing

Doyle, Peter (ed.); Hart, Norman A. (contributor) - 1982

Persistent link: https://www.econbiz.de/10013489239

From Inflation to Growth : Eight Years of Transition

Doyle, Peter - 1998

This paper reexamines growth in transition using panel data to 1997. It suggests that output has been strongly affected by export market growth; that inflation has been associated with weaker output only above a threshold inflation rate; that structural reform has been associated with weaker...

Persistent link: https://www.econbiz.de/10014403461

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