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Markenerfolg durch Persönlichk...
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Persönlichkeitspsychologie
12,563
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10,608
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7,999
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921
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909
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Burmann, Christoph
91
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70
Cobb-Clark, Deborah A.
52
Caliendo, Marco
48
Huber, Frank
37
Usman, Osly
36
Falk, Armin
35
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
34
Phau, Ian
33
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Schildberg-Hörisch, Hannah
32
Diamantopoulos, Adamantios
29
Borghans, Lex
28
Kosse, Fabian
27
Kritikos, Alexander
27
Schurer, Stefanie
27
Obschonka, Martin
26
Bang, Nguyen
25
Schade, Michael
25
Foroudi, Pantea
24
Furnham, Adrian
24
Sattler, Henrik
24
Siddiqui, Danish Ahmed
24
Bauer, Hans H.
23
Gierl, Heribert
23
Guzman, Francisco
23
Han, Heesup
23
De Chernatony, Leslie
22
Deckers, Thomas
22
Holst, Elke
22
Kets de Vries, Manfred F. R.
22
Romaniuk, Jenni
22
Rustichini, Aldo
22
Haslam, S. Alexander
21
Japutra, Arnold
21
Zimmermann, Klaus F.
21
Baumgarth, Carsten
20
Brown, Andrew Douglas
20
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National Bureau of Economic Research
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IGI Global
10
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9
Verlag Dr. Kovač
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Harvard Graduate School of Business Administration
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Kassel University Press GmbH
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FinanzBuch Verlag
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NetLibrary, Inc
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Campus Verlag
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Forschungsinstitut zur Zukunft der Arbeit
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Josef Eul Verlag GmbH
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Melbourne Institute of Applied Economic and Social Research
3
Shaker Verlag
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Springer-Verlag GmbH
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Steidl-Verlag <Göttingen>
3
Verlag Franz Vahlen
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Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
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Christian-Albrechts-Universität zu Kiel
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Deutsches Hygiene-Museum
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Dr. Rainer Hampp <Firma>
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Erasmus Research Institute of Management
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European University Institute
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Fachhochschule Reutlingen / European School of Business
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Gottfried Wilhelm Leibniz Universität Hannover
2
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
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New Business Verlag GmbH & Co. KG
2
Otto-Friedrich-Universität Bamberg
2
Peutinger-Collegium
2
Robert Schuman Centre for Advanced Studies
2
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Journal of business research : JBR
686
The journal of brand management : an international journal
343
The journal of product & brand management
314
Journal of retailing and consumer services
304
Discussion paper series / IZA
213
Psychology & marketing
193
Journal of vocational behavior
186
Journal of business ethics : JOBE
163
International journal of hospitality management
150
Journal of consumer research : JCR ; an interdisciplinary bimonthly
142
Tourism management : research, policies, practice
135
European journal of marketing : EJM
130
Asia Pacific journal of marketing and logistics
120
Journal of travel and tourism marketing
119
SpringerLink / Bücher
119
IZA Discussion Paper
110
Journal of business and psychology
108
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
106
Journal of marketing communications
105
Journal of career development
100
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Cogent business & management
97
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
Journal of economic psychology : research in economic psychology and behavioral economics
90
International journal of selection and assessment
88
Working paper / National Bureau of Economic Research, Inc.
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Marketing intelligence & planning
86
The journal of consumer marketing
85
Journal of international consumer marketing
84
IZA Discussion Papers
81
Journal of marketing management : MM
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
NBER working paper series
79
Journal of strategic marketing
77
Marketing letters : a journal of research in marketing
77
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
74
Human relations
73
Journal of fashion marketing and management
71
International marketing review
69
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ECONIS (ZBW)
22,632
EconStor
230
USB Cologne (EcoSocSci)
142
USB Cologne (business full texts)
20
BASE
3
OLC EcoSci
1
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1
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
2
Images, affective evaluation and personality traits in tourist behaviour : an exploratory study with Italian postcards
Servidio, Rocco
- In:
Tourism management perspectives : TMP
16
(
2015
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011415054
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
5
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
9
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
10
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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