Branded Product Platforms (BPPs) orchestrate the joint value creation by its platform participants to occupy consumers' entire need categories. They thereby evolve the brand-consumer relationship, allowing brands to foster intimate and perpetually ongoing interactions with consumers that...

Die Pandemie hat nicht nur den Non-Food-Einzelhandel vor grosse Herausforderungen gestellt, sie hat auch das Einkaufsverhalten der Kunden nachhaltig beeinflusst. In diesem Beitrag zeigen wir, wie es ein zeitgemässes Customer-Experience-Management (CEM) erlaubt, diesen Änderungen Rechnung zu...

SEM researchers use Monte-Carlo simulations to ascertain the robustness of statisticalestimators and the performance of various fit indices under varying conditions of nonnormality.The efficacy of these Monte-Carlo simulations is closely related to thegeneration of non-normal data....