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Strategic product market choices by multinationals and local firms in a newly industrializing country
Vachani, Sushil - 1985
Persistent link: https://www.econbiz.de/10000772645
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Serving the world's poor: innovation at the base of the economic pyramid
Anderson, Jamie; Billou, Niels - In: Journal of business strategy 28 (2007) 2, pp. 14-21
Persistent link: https://www.econbiz.de/10003486928
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Market orientation and performance in low-income countries : the case of Zimbabwean retailers
Burgess, Steven Michael; Nyajeka, Pfavai - In: Product and market development for subsistence marketplaces, (pp. 215-257). 2007
Persistent link: https://www.econbiz.de/10003522001
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Business practices in emerging and re-emerging markets
Singh, Satyendra - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003522738
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Beating the paradoxes of emerging markets : strategies for reaching the consumers at the bottom of the pyramid
Andrea, Guillermo J. d' - In: Can Latin American firms compete?, (pp. 340-363). 2007
Persistent link: https://www.econbiz.de/10003556253
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Strategic innovation at the base of the pyramid
Anderson, Jamie; Markides, Costas - In: MIT sloan management review 49 (2007/08) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003557933
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Reality check at the bottom of the pyramid
Simanis, Erik - In: Harvard business review : HBR 90 (2012) 6, pp. 120-125
Persistent link: https://www.econbiz.de/10009554391
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A marketing communications framework for small political parties in developed countries
Thrassou, Alkis; Vrontis, Demetris; McDonald, Malcolm - In: Marketing intelligence & planning 27 (2009) 2, pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
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Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, … - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639