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Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started … Moves the World: L’Oréal in China. …
Persistent link: https://www.econbiz.de/10014415147
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E-marketing
Strauss, Judy; Frost, Raymond - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747670
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3rd ed.
Persistent link: https://www.econbiz.de/10003290590
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2000
Persistent link: https://www.econbiz.de/10001448998
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
Persistent link: https://www.econbiz.de/10012182245