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The marketing revolution. Understanding major changes in how businesses market
Bencin, Richard L. - 1984
Persistent link: https://www.econbiz.de/10000559758
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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Profitable sales management and marketing for growing business
Calvin, Robert J. - 1984
Persistent link: https://www.econbiz.de/10000559845
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Individualisierung und Versicherung : Konsequenzen für ein gesellschaftsorientiertes Versicherungsmarketing
Popp, Harald - 1997
Persistent link: https://www.econbiz.de/10000617779
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The corporate brand
Ind, Nicholas - 1997
Persistent link: https://www.econbiz.de/10000621513
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The Marketing of professional services
Wilson, A. - 1972
Persistent link: https://www.econbiz.de/10000622527
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton (ed.) - 1997
Persistent link: https://www.econbiz.de/10000622925
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert (honouree); Bruhn, Manfred (ed.);  … - 1997
Persistent link: https://www.econbiz.de/10000622940
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Marketing capability and market orientation in strategy interface : a conceptual analysis
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000625986