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La prospective de styles de vie et son application dans le marketing public

Askegaard, Søren - 1991

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Consumer culture theory : neo-liberalism’s "useful idiots"?

Askegaard, Søren - In: Marketing theory 14 (2014) 4, pp. 507-511

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Kommunikationsanalytiske modeller udviklet p°a CCA

Askegaard, Søren - 1989

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Rétablir l'anthropos dans la recherche sur le consommateur : au-delà des réductionnismes

Askegaard, Søren - In: Recherche et applications en marketing : RAM 36 (2021) 1, pp. 89-102

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Three Decades of Research in Health and Food Marketing : A Systematic Review

Silchenko, Ksenia; Askegaard, Søren; Cedrola, Elena - In: Journal of Consumer Affairs 54 (2019) 2, pp. 541-580

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Silchenko, Ksenia; Askegaard, Søren - In: European Journal of Marketing 55 (2020) 1, pp. 133-161

Purpose: Driven by the visible proliferation of marketing scholarship dedicated to the topics of food marketing and consumer well-being, this study aims to examine the prevailing meanings and assumptions around food and health in marketing research. Design/methodology/approach: Following the...

Persistent link: https://www.econbiz.de/10012411436