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A switching costs explanation of tying and warranties
Iacobucci, Edward M. - In: The journal of legal studies 37 (2008) 2/1, pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.; Pullins, Ellen; Roehm, Harper A. - 2009
Persistent link: https://www.econbiz.de/10003784914
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Do customer loyalty programs really work?
Dowling, Grahame R.; Uncles, Mark - 2009
Persistent link: https://www.econbiz.de/10003784918
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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Effects of communicating emotions on consumer perceptions of fairness
Lee, Sooyeon Nikki - 2004
Persistent link: https://www.econbiz.de/10003776858
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Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui; Browne, Glenn J.; Wetherbe, James C. - In: Contemporary research in e-branding, (pp. 216-227). 2009
Persistent link: https://www.econbiz.de/10003778217
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Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world
Griffin, Jill - 2009 - 1st ed.
Persistent link: https://www.econbiz.de/10003779338
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Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194
Persistent link: https://www.econbiz.de/10003779403