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From brand vision to brand eva...
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Markenführung
17,031
Brand management
17,009
Markenimage
10,873
Brand image
10,658
Konsumentenverhalten
9,932
Consumer behaviour
9,919
Markenartikel
9,129
Brand
8,034
Beziehungsmarketing
3,023
Relationship marketing
3,022
Markenpolitik
2,468
Social Web
2,033
Social web
2,030
Deutschland
1,909
Online-Marketing
1,795
Internet marketing
1,761
Marketingmanagement
1,662
Marketing management
1,633
Germany
1,604
Werbewirkung
1,535
Advertising effects
1,511
Theorie
1,377
Theory
1,366
Marketing
1,208
USA
1,132
Luxusgüter
1,128
Luxury goods
1,127
United States
1,102
Werbung
1,069
Herkunftsbezeichnung
1,016
Designation of origin
1,013
Corporate reputation
975
Firmenimage
974
Advertising
973
Customer satisfaction
926
Kundenzufriedenheit
925
Tourismusmarketing
883
Tourism marketing
881
Einzelhandel
849
Handelsmarke
834
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8,504
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3,806
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Article
18,387
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8,364
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66
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9
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3,246
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1,154
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1,057
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1,057
Thesis
830
Working Paper
748
Arbeitspapier
713
Case study
556
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556
Collection of articles of several authors
493
Sammelwerk
493
Aufsatzsammlung
346
Dissertation u.a. Prüfungsschriften
188
Conference paper
152
Konferenzbeitrag
152
Reprint
147
Konferenzschrift
119
Bibliografie enthalten
115
Bibliography included
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Ratgeber
105
Guidebook
98
Lehrbuch
95
Textbook
77
Conference proceedings
67
Article
54
Handbook
46
Handbuch
46
Collection of articles written by one author
39
Sammlung
39
Interview
31
Fallstudiensammlung
21
Amtsdruckschrift
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8
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Author
All
Burmann, Christoph
166
Esch, Franz-Rudolf
154
Baumgarth, Carsten
97
Huber, Frank
96
Meffert, Heribert
78
Melewar, T. C.
78
Keller, Kevin Lane
75
Bruhn, Manfred
68
Ahlert, Dieter
64
Sattler, Henrik
64
Bauer, Hans H.
58
De Chernatony, Leslie
57
Phau, Ian
50
Tomczak, Torsten
50
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
45
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
43
Fournier, Susan
41
Merrilees, Bill
40
Romaniuk, Jenni
39
Foroudi, Pantea
38
Schmidt, Holger J.
38
Völckner, Franziska
38
Herrmann, Andreas
37
Strebinger, Andreas
37
Ind, Nicholas
36
Ko, Eunju
36
Diamantopoulos, Adamantios
33
Gierl, Heribert
33
Gupta, Suraksha
33
Langner, Tobias
33
Uggla, Henrik
33
Christodoulides, George
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Veloutsou, Cleopatra
31
Dawes, John
30
Guzman, Francisco
30
Park, C. Whan
30
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Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
43
Gesellschaft zur Erforschung des Markenwesens
34
Université Paris-Dauphine (Paris IX)
32
Verlag Dr. Kovač
21
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
20
Haufe-Lexware GmbH & Co. KG
15
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
14
Markenverband
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Université Paris-Dauphine
9
IGI Global
8
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
8
Springer Gabler <Firma>
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Springer International Publishing
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Munich Business School
6
Verlag Franz Vahlen
6
Österreichische Werbewissenschaftliche Gesellschaft
6
American Marketing Association
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
ToKnowPress
5
Vytautas Magnus University
5
De Gruyter Oldenbourg
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
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Journal of business research : JBR
774
The journal of brand management : an international journal
666
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Journal of marketing communications
131
Journal of marketing
127
International journal of hospitality management
126
Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of strategic marketing
122
Marketing intelligence & planning
120
Journal of travel and tourism marketing
118
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
101
Springer eBook Collection
97
Journal of international consumer marketing
94
Journal of the Academy of Marketing Science
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
International journal of advertising : the quarterly review of marketing communications
82
The Trademark reporter
82
Journal of promotion management : JPM
80
Journal of global marketing
79
Journal of promotion management : innovations in planning and applied research
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
77
Journal of retailing
77
International journal of advertising : the review of marketing communications
76
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ECONIS (ZBW)
24,996
USB Cologne (EcoSocSci)
1,090
RePEc
462
EconStor
107
BASE
77
USB Cologne (business full texts)
60
Other ZBW resources
15
OLC EcoSci
14
ArchiDok
5
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Showing
1
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10
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26,826
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
7
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
10
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
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