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11
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
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12
Real- und Theoriengeschichte des Marketing : von der Industrialisierung bis zum Jahr 2000
Hansen, Ursula
-
1995
Persistent link: https://www.econbiz.de/10000944015
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13
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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14
A twenty-first century guide to Aldersonian marketing thought
Wooliscroft, Ben
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003228278
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15
Forgotten classics: principles of Merchandising by Melvin T. Copeland (1924)
Shaw, Eric
;
Liu, Walter
- In:
Journal of historical research in marketing
16
(
2024
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10015078108
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16
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
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pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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17
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
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pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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18
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
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19
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
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pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
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Some Problems in market distribution
Shaw, Arch Wilkinson
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1915
Persistent link: https://www.econbiz.de/10000383397
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