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Early development of the philosophy of marketing thought
Jones, D. G. Brian; Monieson, David D. - In: Critical marketing : issues in contemporary marketing, (pp. 45-65). 2008
Persistent link: https://www.econbiz.de/10003673786
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - In: Critical marketing : issues in contemporary marketing, (pp. 67-83). 2008
Persistent link: https://www.econbiz.de/10003673797
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Critical marketing : issues in contemporary marketing
Tadajewski, Mark (ed.); Brownlie, Douglas T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003577816
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Entwicklungsphasen der deutschen Marketingwissenschaft seit dem Zweiten Weltkrieg
Hansen, Ursula; Bode, Matthias - In: Marketinggeschichte : die Genese einer modernen …, (pp. 179-204). 2007
Persistent link: https://www.econbiz.de/10003543019
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Macromarketing as a pillar of marketing thought
Wilkie, William L.; Moore, Elizabeth S. - 2009
Persistent link: https://www.econbiz.de/10003876032
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
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Academic roots : the past and present of entrepreneurial marketing
Hills, Gerald E.; Hultman, Claes M. - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10008987970
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Early schools of marketing thought and marketplace evolution
Powers, Thomas L. - In: Journal of historical research in marketing 4 (2012) 1, pp. 190-206
Persistent link: https://www.econbiz.de/10009506446
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The evolution of consumer well-being
Pancer, Ethan; Handelman, Jay - In: Journal of historical research in marketing 4 (2012) 1, pp. 177-189
Persistent link: https://www.econbiz.de/10009506447