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What drives word-of-mouth? : t...
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111
When eWOM becomes cynical
Amezcua, Bernardo
;
Quintanilla, Claudia
- In:
International journal of consumer studies
40
(
2016
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10011523508
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112
How does word of mouth affect customer satisfaction?
Shi, Wenhua
;
Tang, Lingshu
;
Zhang, Xiaohang
;
Gao, Yu
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 393-403
Persistent link: https://www.econbiz.de/10011523984
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113
Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
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114
Dimensions and outcomes of experience quality in tourism : the case of Port wine cellars
Fernandes, Teresa
;
Cruz, Mariana
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 371-379
Persistent link: https://www.econbiz.de/10011529013
Saved in:
115
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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116
Research on the interactive effects of online scores
Yan, Qiang
;
Wang, Qinying
;
Liu, Xiaoqi
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011349114
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117
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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118
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
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119
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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120
The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye
;
Sun, Baohong
;
Kekre, Sunder
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
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