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Investigating the effect of place quality and word-of-mouth communication on intention to revisit the city of military service
Akbari, Mohsen; Chaijani, Milad Hooshmand; Derakhshan, … - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 207-221
Persistent link: https://www.econbiz.de/10011541331
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Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang - 2017
Persistent link: https://www.econbiz.de/10011542277
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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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Competitive marketing strategies for buying organic food
Leelakulthanit, Orose - In: International journal of applied business and economic … 14 (2016) 1, pp. 141-154
Persistent link: https://www.econbiz.de/10011547355
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Time spent on new songs : word-of-mouth and price effects on teenager consumption
Berlin, Noémi; Bernard, Anna; Fürst, Guillaume - In: Journal of cultural economics 39 (2015) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011410949
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Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh - In: Journal of customer behaviour 14 (2015) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele; Alguezaui, Salma; McLeay, Fraser - In: Tourism management : research, policies, practice 51 (2015), pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156