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Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm

Martin, Drew - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 157-176

Persistent link: https://www.econbiz.de/10009514313

A model of consumer response to advertising music

Lantos, Geofftrey P.; Craton, Lincoln G. - In: The journal of consumer marketing 29 (2012) 1, pp. 22-42

Persistent link: https://www.econbiz.de/10009565319

A cross-national analysis of advertisement content

Bakir, Aysen - In: Journal of international consumer marketing 24 (2012) 3, pp. 186-202

Persistent link: https://www.econbiz.de/10009566965

A quantitative assessment of materialistic value and its relationship with consumer behavior in Indian culture

Mishra, Manit; Mishra, B. B. - In: The IUP journal of marketing management : IJMM 10 (2011) 2, pp. 33-53

Persistent link: https://www.econbiz.de/10009237014

Marketing activity, blogging and sales

Ōnishi, Hiroshi; Manchanda, Puneet - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 221-234

Persistent link: https://www.econbiz.de/10009613723

Fast-food restaurant advertising on television and its influence on youth body composition

Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge...

Persistent link: https://www.econbiz.de/10009681274