Narrow search
Showing 31 - 40 of 170,180
Cover Image
Food for thought : shouldn't we actually target food advertising more towards kids and not less?
Strachan, Juliet; Pavie-Latour, Vincent - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10003714056
Cover Image
Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
Cover Image
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Cover Image
Scheduling advertising slots for television
Brusco, M. J. - In: Journal of the Operational Research Society : OR 59 (2008) 10, pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
Cover Image
Streaming media : a new way of online advertising
Silberer, Günter; Engelhardt, Jan-Frederik - In: Advertising and communication : proceedings 4th …, (pp. 254-259). 2005
Persistent link: https://www.econbiz.de/10003353825
Cover Image
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk - In: Advertising and communication : proceedings 4th …, (pp. 322-330). 2005
Persistent link: https://www.econbiz.de/10003353843
Cover Image
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.; Kover, Arthur J.; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Cover Image
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Cover Image
An update of real-world TV advertising tests
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Cover Image
Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576