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11
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
12
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
13
Media messages
Allard, M. June
- In:
Understanding and managing diversity : readings, cases, …
,
(pp. 197-206)
.
2005
Persistent link: https://www.econbiz.de/10002417946
Saved in:
14
Focus-Lexikon
Werbeplanung
, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
-
2003
-
3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
Saved in:
15
Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S.
- In:
Management and innovation in the media industry
,
(pp. 131-150)
.
2008
Persistent link: https://www.econbiz.de/10003791273
Saved in:
16
Integrated
marketing
communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
17
Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen
- In:
Advertising in developing and emerging countries : the …
,
(pp. 169-185)
.
2011
Persistent link: https://www.econbiz.de/10009261742
Saved in:
18
Media messages
Allard, M. June
- In:
Understanding and managing diversity : readings, cases, …
,
(pp. 242-252)
.
2009
Persistent link: https://www.econbiz.de/10003733515
Saved in:
19
Crossmedia : Werbekampagnen erfolgreich planen und umsetzen
Mahrdt, Niklas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744455
Saved in:
20
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
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