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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992
Persistent link: https://www.econbiz.de/10013501733
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Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
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Retail failure : a site selection perspective
MacNeal, James U. - In: Southwest journal of business and economics 4 (1987) 3, pp. 18-28
Persistent link: https://www.econbiz.de/10001104315
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992 - 1. print.
Persistent link: https://www.econbiz.de/10004141697
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Children as consumers : insights and implications
MacNeal, James U. - 1987
Persistent link: https://www.econbiz.de/10004779954
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10004879534
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Consumer behavior : an integrated approach
MacNeal, James U. - 1982
Persistent link: https://www.econbiz.de/10000055153
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Cognitive dissonance and consumer behavior
MacNeal, James U. - In: Dimensions of consumer behavior, (pp. 119-123). 1969
Persistent link: https://www.econbiz.de/10002479352
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Advertising in the "age of me"
McNeal, James U. - In: Business horizons 22 (1979) 4, pp. 34-38
Persistent link: https://www.econbiz.de/10003623376
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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381