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The subsistence marketplaces approach to poverty : lications for marketing theory

Venugopal, Srinivas; Viswanathan, Madhu - In: Marketing theory 17 (2017) 3, pp. 341-356

Persistent link: https://www.econbiz.de/10011824998

Is cash king for sales compensation plans? : evidence from a large-scale field intervention

Viswanathan, Madhu; Li, Xiaolin; John, George; … - In: Journal of marketing research : JMR 55 (2018) 3, pp. 368-381

Persistent link: https://www.econbiz.de/10011878704

Subalterns, empowerment and the failed imagination of markets

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602

Persistent link: https://www.econbiz.de/10011854428

Envisioning the marketing discipline in the twenty-first century : a view from subsistence marketplaces

Viswanathan, Madhu; Gau, Roland - In: Future-focused strategic marketing, (pp. 77-96). 2019

Persistent link: https://www.econbiz.de/10012165326

Product and market development for subsistence marketplaces

Rosa, José da (contributor); Viswanathan, Madhu (contributor) - 2007 - 1st ed

Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...

Persistent link: https://www.econbiz.de/10012049622

Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces

Viswanathan, Madhu; Umashankar, Nita; Sreekumar, Arun; … - In: Journal of marketing 85 (2021) 3, pp. 113-129

Persistent link: https://www.econbiz.de/10012522222

Subsistence marketplaces : challenges and opportunities

Viswanathan, Madhu; Elaydi, Raed; Gau, Roland; … - In: Journal of public policy & marketing 38 (2019) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10012534191

A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania

Viswanathan, Madhu; Baskentli, Sara; Gallage, H. P. … - In: Journal of public policy & marketing 40 (2021) 2, pp. 245-261

Persistent link: https://www.econbiz.de/10012534363

Do activity-based incentive plans work? : evidence from a large-scale field intervention

Rao, Raghunath Singh; Viswanathan, Madhu; John, George; … - In: Journal of marketing research 58 (2021) 4, pp. 686-704

Persistent link: https://www.econbiz.de/10012593936

The performance impact of core-component outsourcing : insights from the LCD TV industry

Viswanathan, Madhu; Mukherji, Prokriti; Narasimhan, Om; … - In: Journal of marketing research 58 (2021) 4, pp. 801-826

Persistent link: https://www.econbiz.de/10012593946

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