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Marketing theory
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Legends in marketing
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History of marketing thought ; Volume 1
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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The impact of theory on representations of the consumer and the marketing organisation
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Australasian marketing journal
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
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2
Theoretical realism : culture and politics in commercial imagery
Scott, Linda M.
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 34-54)
.
2009
Persistent link: https://www.econbiz.de/10003787504
Saved in:
3
Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary
Olsen, Barbara
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 57-82)
.
2009
Persistent link: https://www.econbiz.de/10003787509
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4
Towards a critical multicultural marketing theory
Burton, Dawn
-
2009
Persistent link: https://www.econbiz.de/10003832476
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5
Brands: a critical perspective
Arvidsson, Adam
-
2009
Persistent link: https://www.econbiz.de/10003832655
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6
Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul
-
2008
Persistent link: https://www.econbiz.de/10003611239
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7
The function of cultural studies in marketing : a new administrative science?
Arvidsson, Adam
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 329-343)
.
2008
Persistent link: https://www.econbiz.de/10003674500
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Towards an epistemology of consumer culture theory : phenomenology and the context of context
Askegaard, Søren
;
Linnet, Jeppe Trolle
- In:
Marketing theory
11
(
2011
)
4
,
pp. 381-404
Persistent link: https://www.econbiz.de/10009419192
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Cultura e consumo no Brasil : estado atual e novas perspectivas
Pinto, Marcelo de Rezende
(
ed.
);
Batinga, Georgiana Luna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898652
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10
Die mediale Natur der Produkte
Bendixen, Peter
-
2014
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