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Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
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The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl; Leseane, Reginald - In: International business realisms : globalizing locally …, (pp. 42-54). 2013
Persistent link: https://www.econbiz.de/10011418001
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Institutional theory and international market selction for direct selling
Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
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Digitale Markenführung : Dialogmarketing vor neuen Herausforderungen
Kreutzer, Ralf T. - In: Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …, (pp. 9-35). 2015
Persistent link: https://www.econbiz.de/10011308021
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The new rules of lead generation : proven strategies to maximize marketing ROI
Scott, David T. - 2013
Persistent link: https://www.econbiz.de/10009720439
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Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha - In: The marketing review 13 (2013) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2017 - Fourth edition
"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...
Persistent link: https://www.econbiz.de/10011544275
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Special issue: Mobile marketing
Shankar, Venkatesh (ed.) - 2016
Persistent link: https://www.econbiz.de/10011489400
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Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz; Vrontis, Demetris - In: Innovative business practices : prevailing a turbulent era, (pp. 342-370). 2013
Persistent link: https://www.econbiz.de/10011563784
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418