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Using grounded theory to model market orientation experiences at practice
Tajeddini, Kayhan - In: International journal of business excellence 6 (2013) 5, pp. 553-571
Persistent link: https://www.econbiz.de/10010231380
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Applying qualitative methods to marketing management research
Buber, Renate (ed.); Gadner, Johannes (contributor);  … - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001783855
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Market orientation research : a qualitative synthesis and future research agenda
Gupta, Vishal K.; Atav, Gizem; Dutta, Dev K. - In: Review of managerial science 13 (2019) 4, pp. 649-670
Persistent link: https://www.econbiz.de/10012099435
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Die ökonomischen Perspektiven Lettlands unter besonderer Berücksichtigung des Marketings : Marketing in Lettland
Biehler, Claudia - 1999
Persistent link: https://www.econbiz.de/10001350830
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The photo-based qualitative interview : potential applications to market research and current challenges
Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai - In: Innovation in der Marktforschung, (pp. 87-97). 2020
Anwendbarkeit der Fotobefragung in der Marktforschung aufzuzeigen und forschungspraktische Herausforderungen zu diskutieren …
Persistent link: https://www.econbiz.de/10013258481
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Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim; Wickham, Mark - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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Qualitative Marktforschung : Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Kepper, Gaby - 1994
Persistent link: https://www.econbiz.de/10000416378
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Qualitative Marktforschung : Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Kepper, Gaby - 1996 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000565401
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Qualitative research in marketing
Bellenger, Danny N.; Bernhardt, Kenneth L.; … - 1976
Persistent link: https://www.econbiz.de/10000050288