Similar Search Results

Gong, Zijian; Bichard, Shannon L. - In: Journal of promotion management : JPM 24 (2018) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10011875324

Chambers, Todd - In: The journal of media economics 11 (1998) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10001236540

Chambers, Todd - In: The journal of media economics 16 (2003) 1, pp. 41-59

Persistent link: https://www.econbiz.de/10001730995

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003929299

Patwardhan, Hemant; Patwardhan, Padmini - In: Journal of promotion management : JPM 22 (2016) 3, pp. 349-369

Persistent link: https://www.econbiz.de/10011532975

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-692

Persistent link: https://www.econbiz.de/10009349594

Patwardhan, Padmini; Habib, Sabrina; Patwardhan, Hemant - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 315-333

Persistent link: https://www.econbiz.de/10012243135

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-105

Persistent link: https://www.econbiz.de/10008346598

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-693

Persistent link: https://www.econbiz.de/10009334273

Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10013362272