//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beating the odds in the innova...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Innovation
7
Big event
5
Film industry
5
Filmwirtschaft
5
Großveranstaltung
5
Music
5
Musik
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
Firm performance
4
Innovation management
4
Innovationsmanagement
4
Netherlands
4
Niederlande
4
Unternehmenserfolg
4
Brand management
3
Consumer behaviour
3
Erfolgsfaktor
3
Event marketing
3
Event-Marketing
3
Konsumentenverhalten
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Pharmaceutical industry
3
Pharmaindustrie
3
Social Web
3
Social web
3
Success factor
3
Arts
2
Computerspiel
2
Customer integration
2
Film
2
Führungskräfte
2
Kundenintegration
2
Kunst
2
Managers
2
Music festivals
2
more ...
less ...
Online availability
All
Undetermined
14
Free
6
Type of publication
All
Article
36
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Arbeitspapier
4
Working Paper
4
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
37
Undetermined
3
Author
All
Leenders, Mark A. A. M.
40
Wijnberg, Nachoem M.
9
Gemser, Gerda
7
Situmeang, Frederik B. I.
4
Bhansing, Pawan V.
3
Bruggeman, Jeroen
3
Grunow, Daniela
3
Kuilman, Jeroen G.
3
Vermeulen, Ivar
3
Wierenga, Berend
3
Chandra, Yanto
2
Cong, Ling Mei
2
Gerrath, Maximilian H. E. E.
2
O'Shannassy, Timothy
2
Wurff, Richard van der
2
Zhou, Michael
2
Augustijn, Jonathan J. E.
1
Bao Ngoc Le
1
Bogt, Tom ter
1
Ebbers, Joris J.
1
El Haji, Anouar
1
Elberse, Anita
1
Eliashberg, Jehoshua
1
Eliashberg, Joshua
1
Farrell, Mark
1
Farrell, Mark A.
1
Go, Frank M.
1
Huy Van Le
1
Jasper, Stephen
1
Kuijken, Bram
1
Le Chi Cong
1
Lopez, Carmen
1
Nguyen Thi My Nguyet
1
Nguyen, Ninh
1
Oostrum, Martine van
1
Pimpika Poolsawat
1
Smidts, Ale
1
Telgen, Joyce van
1
Vhansing, Pawan V.
1
Waarts, Eric
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
1
Published in...
All
Journal of strategic marketing
7
ERIM report series research in management
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
European journal of marketing : EJM
2
European management journal
2
Industrial and corporate change
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Trade Science
2
European Management Review
1
Industrial and Corporate Change
1
International journal of arts management
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of hospitality marketing & management
1
Journal of macromarketing
1
Journal of management & governance
1
Journal of management : JOM
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Long range planning : LRP ; international journal of strategic management
1
Managing event operations
1
Marketing letters : a journal of research in marketing
1
Technology analysis & strategic management
1
The journal of business & industrial marketing
1
Working paper / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
OLC EcoSci
2
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative importance of the brand of music festivals: a customer equity perspective
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10008650961
Saved in:
2
Relationship value benefits of membership programs, heterogeneous stakeholders and museum impact beyond fees
Ebbers, Joris J.
;
Leenders, Mark A. A. M.
;
Augustijn, …
- In:
European Management Review
18
(
2021
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10012634875
Saved in:
3
The impact of film reviews on the box office performance of art house versus mainstream motion pictures
Gemser, Gerda
;
Oostrum, Martine van
;
Leenders, Mark A. A. M.
- In:
Journal of cultural economics
31
(
2007
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10003428397
Saved in:
4
Success in the Dutch music festival market : the role of format and content
Leenders, Mark A. A. M.
;
Telgen, Joyce van
;
Gemser, Gerda
; …
-
2010
Persistent link: https://www.econbiz.de/10003914592
Saved in:
5
Managing cross-functional cooperation for new product development success
Gemser, Gerda
;
Leenders, Mark A. A. M.
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10008907093
Saved in:
6
Why some awards are more effective signals of quality than others : a study of movie awards
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
Journal of management : JOM
34
(
2008
)
1
,
pp. 25-54
Persistent link: https://www.econbiz.de/10003624273
Saved in:
7
Market positioning : the shifting effects of niche overlap
Bruggeman, Jeroen
;
Grunow, Daniela
;
Leenders, Mark A. A. M.
- In:
Industrial and corporate change
21
(
2012
)
6
,
pp. 1451-1477
Persistent link: https://www.econbiz.de/10009692089
Saved in:
8
Performance effects of cognitive heterogeneity in dual leadership structures in the arts : the role of selection system orientations
Bhansing, Pawan V.
;
Leenders, Mark A. A. M.
;
Wijnberg, …
- In:
European management journal
30
(
2012
)
6
,
pp. 523-534
Persistent link: https://www.econbiz.de/10009699368
Saved in:
9
User innovation and entrepreneurship in the virtual world : a study of Second Life residents
Chandra, Yanto
;
Leenders, Mark A. A. M.
- In:
Technovation : the international journal of …
32
(
2012
)
7/8
,
pp. 464-476
Persistent link: https://www.econbiz.de/10009659365
Saved in:
10
Antecedents and consequences of green innovation in the wine industry : the role of channel structure
Leenders, Mark A. A. M.
;
Chandra, Yanto
- In:
Technology analysis & strategic management
25
(
2013
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10009714580
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->