Pop, Nicolae Al.; Dabija, Dan-Cristian; Iorga, Ana Maria - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 26-40
important boost, as neuromarketing methods and techniques added depth and accuracy to traditional studies. The main aim of this … paper is to highlight the role and importance of neuromarketing research techniques in the evolution of neurosciences and to … neuromarketing services is to stick to ethical principles when performing the investigations. This is an obligation they have both …
