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Identifying wine consumers interested in environmentally sustainable production practices
Kelley, Kathleen; Todd, Marielle; Hopfer, Helene; … - In: International journal of wine business research 34 (2022) 1, pp. 86-111
Persistent link: https://www.econbiz.de/10012886220
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Affinity-Group-Marktforschung als strategischer Erfolgsfaktor im Affinity-Group-Management-Prozess
Dernbach, Christian - 2013
Persistent link: https://www.econbiz.de/10013432240
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015
Persistent link: https://www.econbiz.de/10013474941
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Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P. - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 146-159). 2022
Persistent link: https://www.econbiz.de/10013502446
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Lifestyle market segmentation
Michman, Ronald D. - 1991
Persistent link: https://www.econbiz.de/10013484198
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Customer preferences for staycation package attributes
Qiu, Richard T. R.; King, Brian; Tang, Mei Fung Candy; … - In: International journal of contemporary hospitality management 36 (2024) 4, pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
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Conjoint-Analyse
Kaltenborn, Tim; Fiedler, Harald; Lanwehr, Ralf; … - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010197203