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Understanding the hispanic market
Bellenger, Danny N.; Valencia, Humberto - In: Business Horizons 25 (1982) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10005439391
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An examination of Hispanic subcultural and regional value orientations
Powell, Terry E.; Valencia, Humberto - In: Personal values and consumer psychology, (pp. 219-230). 1984
Persistent link: https://www.econbiz.de/10002673403
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A resource-based analysis of the internationalisation process of Spanish wineries
Clavel, Mónica; Fernández-Ortiz, Rubén; … - In: European journal of international management : EJIM 11 (2017) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10011719287
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Five-stage acculturation process of Hispanic consumers : theory, method, and findings
Vásquez Párraga, Arturo; Valencia, Humberto - In: The International trade journal 31 (2017) 1/5, pp. 130-162
Persistent link: https://www.econbiz.de/10011976458
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The marketing manager's view of marketing research
Bellenger, Danny N. - In: Business horizons 22 (1979) 3, pp. 59-65
Persistent link: https://www.econbiz.de/10003488256
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Motivational segments in the sales force
Ingram, Thomas N.; Bellenger, Danny N. - In: California management review 24 (1982) 3, pp. 81-88
Persistent link: https://www.econbiz.de/10003488264
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The role of mentoring in promoting organizational commitment among black managers : an evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10003709489
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10003543546
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The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business market management : jbm 1 (2007) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048