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The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Journal of strategic marketing 17 (2009) 3/4, pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
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The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Strategic sales and strategic marketing, (pp. 49-67). 2011
Persistent link: https://www.econbiz.de/10008798058
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Lean transformation in the pure service environment : the case of the call service centre
Piercy, Niall; Rich, Nick - In: International journal of operations & production … 29 (2009) 1, pp. 54-76
Persistent link: https://www.econbiz.de/10009523828
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High quality and low cost : the lean service centre
Piercy, Niall; Rich, Nick - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1477-1497
Persistent link: https://www.econbiz.de/10009525781
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Considering connectivity in operations journals
Piercy, Niall; Caldwell, Nigel; Rich, Nick - In: The international journal of productivity and … 58 (2009) 7, pp. 607-631
Persistent link: https://www.econbiz.de/10009525932
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Exploring consumer adoption of proximity mobile payments
Slade, Emma; Williams, Michael D.; Dwivedi, Yogesh Kumar; … - In: Journal of strategic marketing 23 (2015) 3, pp. 209-223
Persistent link: https://www.econbiz.de/10011300879
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New product development competencies and capabilities : the case of the fashion SME
Lin, Shuyu; Piercy, Niall - In: Journal of general management 38 (2012/13) 2, pp. 61-77
Persistent link: https://www.econbiz.de/10009745823
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Examining the information value of virtual communities : factual versus opinion-based message content
Archer-Brown, Chris; Piercy, Niall; Joinson, Adam N. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 421-438
Persistent link: https://www.econbiz.de/10009761854
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Online service failure and propensity to suspend offline consumption
Piercy, Niall; Archer-Brown, Chris - In: The service industries journal 34 (2014) 8, pp. 659-676
Persistent link: https://www.econbiz.de/10010385543
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The relationship between lean operations and sustainable operations
Piercy, Niall; Rich, Nick - In: International journal of operations & production … 35 (2015) 2, pp. 282-315
Persistent link: https://www.econbiz.de/10010472512