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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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Die Zukunft hat längst begonnen : Bankmarketing
Tropp, Jörg; Reichel, Denis - In: Die Bank (2007) 4, pp. 62-67
Persistent link: https://www.econbiz.de/10003437530
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Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.; Peltier, Jimmy - In: Industrial marketing management : the international … 37 (2008) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
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Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A. (contributor); Kornfeld, Leora (contributor) - 2007
Persistent link: https://www.econbiz.de/10003710336
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Interactive or reactive? : marketing with Twitter
Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
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IDM products vs. services : a comparative analysis
Budi, Aditya; Wang, Mi; Wang, Tianyuan - In: Understanding the interactive digital media marketplace …, (pp. 43-51). 2012
Persistent link: https://www.econbiz.de/10009411163
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Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha; Ho Wei Ching; Arasu Prem Kumar - In: Understanding the interactive digital media marketplace …, (pp. 109-117). 2012
Persistent link: https://www.econbiz.de/10009411855
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A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - 2006
Persistent link: https://www.econbiz.de/10003627554
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Digital signage : die globale Studie ; Chancen und Risiken
Telschow, Stephan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003760564