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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira; Bijmolt, Tammo H. A.; Clement, Michel - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
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Incorporating context effects into a choice model
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Journal of marketing research : JMR 48 (2011) 4, pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
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Determinants of social contagion during new product adoption
Langley, David J.; Bijmolt, Tammo H. A.; Ortt, Roland; … - In: The journal of product innovation management : an … 29 (2012) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
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Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.; Frambach, Rudolf T.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
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Providing information and enabling transactions : which website function is more important for success?
Hoekstra, Janita Cornelia; Huizingh, Eelko; Bijmolt, … - In: Journal of electronic commerce research : JECR 16 (2015) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10011296888
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Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: Journal of retailing and consumer services 15 (2008) 6, pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna; Bijmolt, Tammo H. A.; Heerde, Harald J. van - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507