Similar Search Results

Accessibility and age : can legibility improve opportunity to process advertising?

Nelson, Michelle R.; Cook, Kirby - In: Journal of advertising 53 (2024) 3, pp. 307-325

Persistent link: https://www.econbiz.de/10014575280

Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness

Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199

Persistent link: https://www.econbiz.de/10014575219

How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and advertising performance

Yu, Zhihao; Ponomarenko, Veronika; Liska, Luke Ingalls - In: Journal of advertising 53 (2024) 2, pp. 215-229

Persistent link: https://www.econbiz.de/10014575227

Are concave ads more persuasive? : the role of immersion

Wang, Liangyan; Gohary, Ali; Chan, Eugene Y. - In: Journal of advertising 53 (2024) 2, pp. 230-241

Persistent link: https://www.econbiz.de/10014575230

It's all about timing : captive targeting through mobile ads

Hong, Jinpyo; Im, Il; Park, Sungjun - In: Journal of advertising 53 (2024) 2, pp. 242-261

Persistent link: https://www.econbiz.de/10014575237

When the medium is the message : a meta-analysis of creative media advertising effects

Berlo, Zeph M. C. van; Meijers, Marijn H. C.; Eelen, Jiska - In: Journal of advertising 53 (2024) 2, pp. 278-295

Persistent link: https://www.econbiz.de/10014575274

Openness to experience and creativity : the role of promotion focus

Abbasi, Saliha Gul; Alaghbari, Mohammed Abdulrazzaq; … - In: Cogent business & management 10 (2023) 3, pp. 1-10

This paper investigates the impact of openness to experience (OE) on the two distinct dimensions of creativity; radical creativity (RC) and incremental creativity, with promotion focus (PF) as regulatory factor and as the mediating mechanism. Drawing on the recent re-conceptualization of...

Persistent link: https://www.econbiz.de/10014506008

What cookie-based advertising effectiveness fails to measure

Tian, Min; Hoban, Paul R.; Arora, Neeraj - In: Marketing science 43 (2024) 2, pp. 407-418

Persistent link: https://www.econbiz.de/10014529228

Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement

Septianto, Felix; Mathmann, Frank - In: Journal of advertising 53 (2024) 3, pp. 416-433

Persistent link: https://www.econbiz.de/10014575293

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995