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The Interpretation of illustrations in advertisements by the Bantu
Van der Reis, Alice Patricia - 1969
Persistent link: https://www.econbiz.de/10000548127
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Attitudes toward advertising. Existence and significance for ad readership and evaluation
Ottesen, Otto - 1981
Persistent link: https://www.econbiz.de/10000559488
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Advertising principles, problems, and cases
Dirksen, Charles J.; Kroeger, Arthur; Nicosia, Francesco M. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000042216
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising and competition : theory, measurement, fact
Ferguson, James Milton - 1974
Persistent link: https://www.econbiz.de/10000024488
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Advertising and communication management
Ray, Michael L. - 1982
Persistent link: https://www.econbiz.de/10000078315
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Six models of advertising welfare
Usher, Dan - 1989 - rev.
Persistent link: https://www.econbiz.de/10000125058
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Testing a signalling theory of advertising
Maxwell, John W. - 1991
Persistent link: https://www.econbiz.de/10000129443
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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964