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Market orientation of service networks : direct and indirect effects on sustained competitive advantage
Evanschitzky, Heiner - In: Journal of strategic marketing 15 (2007) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10003629993
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Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development
Vincent, Leslie H. - In: Technological innovation : generating economic results, (pp. 173-200). 2008
Persistent link: https://www.econbiz.de/10003724418
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Market entry strategies : an emerging market perspective
Douglas, Susan P.; Craig, C. S. - In: Foreign trade review : quarterly journal of Indian … 39 (2004) 1, pp. 182-195
Persistent link: https://www.econbiz.de/10002193694
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Verteidigungsstrategien etablierter Medienunternehmen gegen neue Wettbewerber
Lutz, Marko - 2005
Persistent link: https://www.econbiz.de/10002850939
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200
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International marketing : strategy planning, market entry & implementation
Bennett, Roger; Blythe, Jim - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001684344
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Internationale Markteintrittsstrategien und der Transfer von Marketing-Know-how
Hildebrandt, Lutz - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 49 (1997) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10001210622
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Eintrittstiming und Eintrittserfolg : eine kritische Analyse der empirischen Methodik
Oelsnitz, Dietrich von der - In: Die Unternehmung : Swiss journal of business research … 54 (2000) 3, pp. 199-213
Persistent link: https://www.econbiz.de/10001499802
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Markteintrittsbarrieren aus ökologischer Sicht
Funck, Dirk - In: Markteintritts-Management : Probleme, Strategien, …, (pp. -65-85). 2000
Persistent link: https://www.econbiz.de/10001500614