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Der Marketing-Switch pharmazeutischer Produkte : Chancen für forschende Unternehmen
Küpper, Jörn - 1998
Persistent link: https://www.econbiz.de/10010223751
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Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Kizil, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina - In: Emerging markets journal : Emaj 3 (2013) 2, pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
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How FIEs may sustain competitive advantage in China : adapting marketing strategy by the use of Guanxi
Yuan, Xina; Kim, Sang Yong; Dai, Wanwen; Arnulf, Jan Ketil - In: Baltic journal of management 9 (2014) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10010246029
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Markeneinführung der IT-Dienstleistung MES-ERP Integration
Noltemeier, Markus - 2013
Persistent link: https://www.econbiz.de/10010257433
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Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew; Hulland, John; Chatterjee, Rabikar - In: Journal of marketing theory and practice 22 (2014) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
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Problematik der Markteinführung und Preisbildung im Pharmamarkt : Lösungsansätze und langfristige Strategien
Kettenbeil, Uwe-Christian - 2013
Persistent link: https://www.econbiz.de/10010254205
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Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali; Langan, Ryan J.; Nguyen, Carlin A. - In: Journal of business research : JBR 69 (2016) 2, pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
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The evolution of market orientation in Finnish retail banking : from regulation to value creation
Nätti, Satu; Lähteenmäki, Ilkka - In: Management & organizational history : MOH 11 (2016) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10011558163
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Market expansion strategy and marketing survival : evidence from beauty parlor businesses in Thailand
Kaewmungkoon, Satakoon; Ussahawanitchakit, Phaprukebaramee - In: Journal of international business and economics : JIBE 14 (2014) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10010407270
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Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089