India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this … rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural …

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the …

Rural in India is an untapped market where now companies are moving to expand their current operations. As rural India … comprises of 7 lakhs forty thousand villages & 60% of our population residing in the Rural India. The rural market claims to be …

farm-nonfarm occupational dualism and provides a comparative analysis of rural China and rural India. The model builds a … India faced lower educational mobility compared with the sons in rural China in the 1970s to 1990s. To understand the role … genetic correlations in China, but not in India. Fathers' nonfarm occupation and education were complementary in determining a …

farm-nonfarm occupational dualism and provides a comparative analysis of rural China and rural India. The model builds a … India faced lower educational mobility compared with the sons in rural China in the 1970s to 1990s. To understand the role … solely to genetic correlations in China, but not in India. Father's nonfarm occupation was complementary to his education in …