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Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996
Persistent link: https://www.econbiz.de/10001319630
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A Comparison Between Manufacturer’s Suggested Retail Price and Minimum Advertised Price in a Distribution Channel and the Effect of Competition
Sacco, Armando; Giovanni, Pietro De - 2021
policy to maintain control of the selling price. With a MAP, the manufacturer pays part of the retailer's advertising … expenses. Our results illustrate that when the consumer’s price sensitivity is lower than their advertising sensitivity, both …
Persistent link: https://www.econbiz.de/10013214605
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Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando; De Giovanni, Pietro - In: Journal of business research : JBR 96 (2019), pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 78 (2017), pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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Joint advertising of complementary products sold through an independent retailer
Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
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National advertising, dual-channel coordination and firm performance
Pei, Zhi; Yan, Ruiliang - In: Journal of retailing and consumer services 20 (2013) 2, pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588