Parvatiyar, Atul (ed.); Sisodia, Rajendra (ed.); … - 2019 - 1st ed.
Cover -- Contents -- List of Tables -- List of Figures -- List of Abbreviations -- Foreword: My Reflections about Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2: Daring to Understand and Change Thinking -- Chapter 3:...