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Building brands from the inside out : three practitioner stories
Allen, Chris T.; Carcieri, Matt - In: Strong brands, strong relationships, (pp. 285-294). 2015
Persistent link: https://www.econbiz.de/10011313562
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Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad - In: Journal of advances in management research : JAMR 12 (2015) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
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Unleashing corporate communications via social media : a UK study of brand management and conversations with customers
Griffiths, Marie; McLean, Rachel - In: Journal of customer behaviour 14 (2015) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10011412296
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.; Spry, Amanda; Theilacker, Max N.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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Model of relationships among marketing public relations, service quality and attitude toward brand
Viet Dung Trinh; Hoang Mai Nguyen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10012106908
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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Relationship norms and media gratification in relational brand communication
Simon, Françoise - In: Journal of business research : JBR 79 (2017), pp. 12-22
Persistent link: https://www.econbiz.de/10011745102