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Corporate Identity und Corporate Design : neues Kompendium
Beyrow, Matthias (ed.); Kiedaisch, Petra (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003460714
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Organizational culture and identity at Bang & Olufsen
Ravasi, Davide; Schultz, Majken - In: Organizational identity in practice, (pp. 103-120). 2007
Persistent link: https://www.econbiz.de/10003534193
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Design Orientation : A Grounded Theory Analysis of Design Thinking and Action
Venkatesh, Alladi - 2014
The notion of design thinking or "design as a state-of-mind," and its articulation through design orientation, implies that true innovation is a company-wide phenomenon and cannot be left to single individuals as a marginalized function within a company. Many innovative companies try to...
Persistent link: https://www.econbiz.de/10013065840
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
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The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.
Malik, Muhammad Shaukat; Aslam, Sadia; Aslam, Surayya - In: International journal of business performance management 19 (2018) 3, pp. 371-384
Persistent link: https://www.econbiz.de/10011925792
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Handelsbanken and internet banking
Brunninge, Olof - In: Organizational identity in practice, (pp. 63-78). 2007
Persistent link: https://www.econbiz.de/10003534171
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Design als strategischer Erfolgsfaktor und Dimension von Identität
Schmidt, Klaus - In: Handbuch Unternehmenskommunikation, (pp. 487-497). 2007
Persistent link: https://www.econbiz.de/10003441320
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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133
Persistent link: https://www.econbiz.de/10012666154